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Naples Heritage

History of Port Royal

From mosquito-infested marshland to America's most exclusive waterfront address - the remarkable story of Naples' crown jewel neighborhood.

A Vision Born of Paradise

In 1938, a retired Chicago advertising executive named John Glenn Sample visited Naples, Florida, and found something he hadn't expected - quiet perfection. While Palm Beach attracted those seeking glamour and social whirl, Sample recognized Naples' untouched Gulf Coast beauty as the foundation for something truly exceptional.

Over the next twelve years, Sample quietly acquired approximately 2 square miles of mangrove swamps and marshland at Naples' southern tip. His total investment: about $54,000 - a sum that would seem almost unbelievable given what that land would become.

Sample's vision was audacious: transform this mosquito-infested wilderness into "the finest place in the world to live." In 1948, development began. He named his creation Port Royal, after the legendary 17th-century Jamaican pirate haven, and gave its streets names that honored that colorful maritime heritage - Rum Row, Gin Lane, Galleon Drive, Cutlass Lane, and Treasure Lane.

Key Facts

Founded

1948 by John Glenn Sample

Location

Southern tip of Naples, FL 34102

Original Investment

$3.5 million development cost

Today

~560 estate properties

Waterways

13 miles of picturesque navigable waterways

Engineering a Paradise

In the early 1950s, the transformation began. Heavy dredging and earth-moving equipment descended on the marshlands, creating an engineering marvel that would be impossible under today's environmental regulations. Workers carved roughly 13 miles of picturesque navigable waterways from Naples Bay, building man-made peninsulas where grand estates would rise.

Sample invested $3.5 million - nearly his entire fortune from selling his advertising agency - to create over 600 single-family estate lots, many of which have been combined, and most designed with direct waterfront access. The lots offered either Gulf of Mexico frontage, bay-front positions with docking, some lake-front properties, and others with private yards. The community connected to open water via Gordon Pass with no bridges to navigate.

This engineering achievement gave Port Royal a competitive advantage that can never be replicated: irreplaceable waterfront real estate in a market where no new comparable inventory can ever be created.

Port Royal Through the Decades

1938

The Vision Begins

John Glenn Sample, a retired Chicago advertising executive who pioneered radio soap operas, first visits Naples at age 46. Rejecting Palm Beach's glitz, he's captivated by Naples' serene Gulf Coast atmosphere.

1938-1950

Land Acquisition

Sample purchases approximately 2 square miles of mangrove swamps and marshland at Naples' southern tip for about $54,000 total ($13,700 initial purchase). The land stretches between the Gulf of Mexico and Naples Bay, extending to Gordon Pass.

1948

Development Begins

Sample begins developing Port Royal, naming it after the legendary 17th-century Jamaican pirate port city. Streets are named in pirate tradition: Rum Row, Gin Lane, Galleon Drive, Treasure Lane, and Kingstown Crescent.

Early 1950s

Transforming the Marshlands

Heavy dredging and earth-moving equipment transforms mosquito-infested marshlands into man-made peninsulas and large navigable waterways. Sample invests $3.5 million - nearly all proceeds from selling his advertising agency - to create 600+ single-family estate lots, most with direct waterfront access.

1952

First Residents

The first 4 homes are offered 'to acceptable purchasers at exact cost.' Sample personally interviews and screens all buyers in his Silver Cloud Rolls-Royce or his 70-foot yacht 'Privateer IV.' Lot prices start at $7,500.

1959-1960

Port Royal Club Established

The Port Royal Club is established in 1959 as the community's social centerpiece, featuring fine dining, fitness center, spa, tennis, and beachside pool. Officially opening its doors in 1960, membership was initially tied to property ownership, making it one of the most exclusive clubs in Southwest Florida.

1960

Hurricane Donna

Hurricane Donna batters the Florida coast, causing significant damage to the young community. Port Royal rebuilds stronger, demonstrating the resilience that would define its character for decades to come.

1968

Notable Families Arrive

Numerous notable families arrived, such as the Gainer family, establishing Port Royal's reputation as a haven for America's most successful families.

1973

Founder's Legacy

John Glenn Sample passes away with 250 homes completed. His vision of 'making Port Royal the finest place in the world to live' had become reality. By then, street paving throughout the community was nearly complete.

1979

Legal Modernization

After a lawsuit alleging discrimination in buyer selection, the practice of denying buyers 'without cause' is abolished. Previously, Sample's son Joe noted: 'My father was the admissions committee. He simply took people he liked.'

1984

Values Rise

Waterfront lots now start at $360,000 and homes at $640,000 - a dramatic increase from the original $7,500 lots. Port Royal's exclusivity and limited inventory drive appreciation.

1986

First Million-Dollar Sale

Port Royal records its first $1 million home sale, marking its transition from an exclusive retreat to one of America's most valuable residential communities.

2018

Record-Breaking Sale

A beachfront mansion sells for $48.8 million, setting a new Collier County record and confirming Port Royal's status as Florida's most prestigious address.

2022

New Heights

Port Royal real estate sales volume reached new heights until Hurricane Ian struck in September 2022, causing damage to the historic club.

2026

Modern Era

The Port Royal Club embarks on a $100 million world-class beach club with West Indies-inspired design which will be “Built to Endure.” The new cub house will offer food and beverage beach service, pool bar/dining, casual dining, formal dining, a la carte dining, and other exciting venues to enjoy the magical beachfront setting unique to Port Royal.

The Sample Legacy

"My father was the admissions committee. He simply took people he liked. He wanted to make Port Royal the finest place in the world to live."

- Joe Sample, son of founder John Glenn Sample

The Sample family, past customers of Campbell & Prebish.

Port Royal's Influence on Naples

Port Royal's success revolutionized Naples' trajectory. The dredging techniques and waterfront development model pioneered here inspired similar luxury communities throughout Southwest Florida in the 1960s and 1970s, including Aqualane Shores, Park Shore, and The Moorings.

What Sample envisioned as "the finest place in the world to live" helped transform Naples from a quiet coastal town into one of America's wealthiest and most desirable destinations. The 34102 zip code - which encompasses Port Royal - is has been ranked the #15 richest zip code in the United States.

Today, Port Royal home sales average $18-22 million, with record transactions exceeding $80 million. The Port Royal Club, after commencing a $100 million clubhouse rebuild in 2025, continues to serve as the community's social heart, just as Sample intended when it was established in 1959.

Frequently Asked Questions

Common questions about Port Royal's history, founding, and development

Historical Resources

Explore more about Port Royal and Naples history from authoritative sources

Experience Port Royal Today

Interested in exploring available properties in this legendary community? Our team specializes exclusively in Port Royal, Aqualane Shores, Old Naples, and Naples beachfront real estate.