History of Port Royal
From mosquito-infested marshland to America's most exclusive waterfront address - the remarkable story of Naples' crown jewel neighborhood.
A Vision Born of Paradise
In 1938, a retired Chicago advertising executive named John Glenn Sample visited Naples, Florida, and found something he hadn't expected - quiet perfection. While Palm Beach attracted those seeking glamour and social whirl, Sample recognized Naples' untouched Gulf Coast beauty as the foundation for something truly exceptional.
Over the next twelve years, Sample quietly acquired approximately 2 square miles of mangrove swamps and marshland at Naples' southern tip. His total investment: about $54,000 - a sum that would seem almost unbelievable given what that land would become.
Sample's vision was audacious: transform this mosquito-infested wilderness into "the finest place in the world to live." In 1948, development began. He named his creation Port Royal, after the legendary 17th-century Jamaican pirate haven, and gave its streets names that honored that colorful maritime heritage - Rum Row, Gin Lane, Galleon Drive, Cutlass Lane, and Treasure Lane.
Key Facts
Founded
1948 by John Glenn Sample
Location
Southern tip of Naples, FL 34102
Original Investment
$3.5 million development cost
Today
~560 estate properties
Waterways
13 miles of picturesque navigable waterways
Engineering a Paradise
In the early 1950s, the transformation began. Heavy dredging and earth-moving equipment descended on the marshlands, creating an engineering marvel that would be impossible under today's environmental regulations. Workers carved roughly 13 miles of picturesque navigable waterways from Naples Bay, building man-made peninsulas where grand estates would rise.
Sample invested $3.5 million - nearly his entire fortune from selling his advertising agency - to create over 600 single-family estate lots, many of which have been combined, and most designed with direct waterfront access. The lots offered either Gulf of Mexico frontage, bay-front positions with docking, some lake-front properties, and others with private yards. The community connected to open water via Gordon Pass with no bridges to navigate.
This engineering achievement gave Port Royal a competitive advantage that can never be replicated: irreplaceable waterfront real estate in a market where no new comparable inventory can ever be created.
Port Royal Through the Decades
The Vision Begins
John Glenn Sample, a retired Chicago advertising executive who pioneered radio soap operas, first visits Naples at age 46. Rejecting Palm Beach's glitz, he's captivated by Naples' serene Gulf Coast atmosphere.
Land Acquisition
Sample purchases approximately 2 square miles of mangrove swamps and marshland at Naples' southern tip for about $54,000 total ($13,700 initial purchase). The land stretches between the Gulf of Mexico and Naples Bay, extending to Gordon Pass.
Development Begins
Sample begins developing Port Royal, naming it after the legendary 17th-century Jamaican pirate port city. Streets are named in pirate tradition: Rum Row, Gin Lane, Galleon Drive, Treasure Lane, and Kingstown Crescent.
Transforming the Marshlands
Heavy dredging and earth-moving equipment transforms mosquito-infested marshlands into man-made peninsulas and large navigable waterways. Sample invests $3.5 million - nearly all proceeds from selling his advertising agency - to create 600+ single-family estate lots, most with direct waterfront access.
First Residents
The first 4 homes are offered 'to acceptable purchasers at exact cost.' Sample personally interviews and screens all buyers in his Silver Cloud Rolls-Royce or his 70-foot yacht 'Privateer IV.' Lot prices start at $7,500.
Port Royal Club Established
The Port Royal Club is established in 1959 as the community's social centerpiece, featuring fine dining, fitness center, spa, tennis, and beachside pool. Officially opening its doors in 1960, membership was initially tied to property ownership, making it one of the most exclusive clubs in Southwest Florida.
Hurricane Donna
Hurricane Donna batters the Florida coast, causing significant damage to the young community. Port Royal rebuilds stronger, demonstrating the resilience that would define its character for decades to come.
Notable Families Arrive
Numerous notable families arrived, such as the Gainer family, establishing Port Royal's reputation as a haven for America's most successful families.
Founder's Legacy
John Glenn Sample passes away with 250 homes completed. His vision of 'making Port Royal the finest place in the world to live' had become reality. By then, street paving throughout the community was nearly complete.
Legal Modernization
After a lawsuit alleging discrimination in buyer selection, the practice of denying buyers 'without cause' is abolished. Previously, Sample's son Joe noted: 'My father was the admissions committee. He simply took people he liked.'
Values Rise
Waterfront lots now start at $360,000 and homes at $640,000 - a dramatic increase from the original $7,500 lots. Port Royal's exclusivity and limited inventory drive appreciation.
First Million-Dollar Sale
Port Royal records its first $1 million home sale, marking its transition from an exclusive retreat to one of America's most valuable residential communities.
Record-Breaking Sale
A beachfront mansion sells for $48.8 million, setting a new Collier County record and confirming Port Royal's status as Florida's most prestigious address.
New Heights
Port Royal real estate sales volume reached new heights until Hurricane Ian struck in September 2022, causing damage to the historic club.
Modern Era
The Port Royal Club embarks on a $100 million world-class beach club with West Indies-inspired design which will be “Built to Endure.” The new cub house will offer food and beverage beach service, pool bar/dining, casual dining, formal dining, a la carte dining, and other exciting venues to enjoy the magical beachfront setting unique to Port Royal.
The Sample Legacy
"My father was the admissions committee. He simply took people he liked. He wanted to make Port Royal the finest place in the world to live."
- Joe Sample, son of founder John Glenn Sample
The Sample family, past customers of Campbell & Prebish.
Port Royal's Influence on Naples
Port Royal's success revolutionized Naples' trajectory. The dredging techniques and waterfront development model pioneered here inspired similar luxury communities throughout Southwest Florida in the 1960s and 1970s, including Aqualane Shores, Park Shore, and The Moorings.
What Sample envisioned as "the finest place in the world to live" helped transform Naples from a quiet coastal town into one of America's wealthiest and most desirable destinations. The 34102 zip code - which encompasses Port Royal - is has been ranked the #15 richest zip code in the United States.
Today, Port Royal home sales average $18-22 million, with record transactions exceeding $80 million. The Port Royal Club, after commencing a $100 million clubhouse rebuild in 2025, continues to serve as the community's social heart, just as Sample intended when it was established in 1959.
Frequently Asked Questions
Common questions about Port Royal's history, founding, and development
Port Royal was founded by John Glenn Sample, a retired Chicago advertising executive who pioneered radio soap operas. Sample first visited Naples in 1938 and began purchasing land that year. Development officially began in 1948, with the first residents moving in by 1952. Sample invested approximately $3.5 million of his personal fortune to transform 2 square miles of mangrove swamps into the exclusive waterfront community we know today.
John Glenn Sample named the community after Port Royal, Jamaica - the notorious 17th-century Caribbean pirate haven that was once called 'the wickedest city on Earth.' The pirate theme extends to street names: Rum Row, Gin Lane, Galleon Drive, Cutlass Lane, Spyglass Lane, and Treasure Lane all pay homage to this colorful maritime heritage. The naming reflects Sample's appreciation for nautical history and adventure.
In the early 1950s, heavy dredging and earth-moving equipment was brought in to transform mosquito-infested mangrove marshlands into the luxurious waterfront community. Workers created man-made peninsulas and picturesque navigable waterways, designing every lot with direct water access to either the Gulf of Mexico or Naples Bay. This massive engineering project would be impossible today due to environmental regulations, making Port Royal's waterfront lots truly irreplaceable.
Sample's stated vision was to 'make Port Royal the finest place in the world to live.' He personally screened every prospective buyer, often touring them in his Silver Cloud Rolls-Royce or his 70-foot yacht 'Privateer IV.' He judged buyers by their manners, conversation, and dress - seeking neighbors who would contribute to an exceptional community culture rather than simply those with the most money.
The Port Royal Club officially opened in 1959 as the community's social centerpiece. Initially, club membership was tied to property ownership, meaning prospective buyers needed Port Royal Club admission before purchasing property. The club features a private beach club, swimming pool, tennis courts, fine and casual dining, and social events. In 2025, the club commenced a $100 million new beachfront clubhouse.
When the community was first introduced to the market, property could have been purchased for less than $10,000. Today, exceptional estates in Port Royal are valued well in excess of $100 million dollars.
Hurricane Donna struck Florida in 1960, causing significant damage to the community established just a year prior. However, the residents and developers rebuilt the community stronger than before. This resilience became a defining characteristic of Port Royal, demonstrating the commitment of its residents to maintaining and improving their exceptional neighborhood.
Port Royal offers direct navigable water access to the Gulf of Mexico via Gordon Pass with no bridges to navigate. This makes it one of Florida's most desirable boating communities. Residents can dock yachts at private docks and reach open water within minutes. Much of the 13 miles of picturesque navigable waterways were created during the original dredging project, and such development would be impossible under today's environmental regulations.
Port Royal's successful dredging and development model inspired similar luxury waterfront communities throughout Naples in the 1960s and 1970s, including Aqualane Shores, Park Shore, and The Moorings. The community established Naples' reputation as a premier destination for luxury living and transformed it from a quiet coastal town into one of America's wealthiest zip codes (34102 has ranked #15 richest in the USA)
Historical Resources
Explore more about Port Royal and Naples history from authoritative sources
Port Royal Property Owners Association
Official community organization and historical archives
Naples Historical Society
Comprehensive history of Naples and Collier County
Collier County Museums
Regional history and cultural heritage exhibits
Gulfshore Life - Making Port Royal
In-depth feature article on Port Royal's development
Experience Port Royal Today
Interested in exploring available properties in this legendary community? Our team specializes exclusively in Port Royal, Aqualane Shores, Old Naples, and Naples beachfront real estate.